Thursday, 26 January 2017

Koh Gen Do Aqua Foundation Review

I have been staring at this Koh Gen Do foundation longingly for so long on the Sephora website for almost a year. I desperately wanted to try it, but they never had my shade and the high price tag seriously put me off. I think in GBP it worked out around £60 with taxes and that is excluding shipping which is seriously pricey for what it is, especially considering that I hadn’t really heard much about it. I had seen a couple YouTubers talk about this and I couldn’t deny that it looked stunning whenever they reached for it, but that was really all I had seen about it and it had certainly peaked my interest.

I finally went ahead and bought this in the shade 143, which is the same shade which was used in the Kylie Jenner makeup tutorial, so naturally this sold out instantly, but it was the one that seemed to match me the closest. There must have been so many people walking around with darker foundation than their natural skin colour just because KJ wore it too. Which means innocent folk like me with an Italian coloured completion who actually needed shade 143 had to suffer and wait for them to restock. I think it took around 5 months for these to finally come back into stock on the Sephora website, so I had quite a wait on my hands.

Once this Koh Gen Do Aqua Foundation came in stock, I leapt on it like a gazelle and bought it straight away. I did order it through Sephora, so it did take quite a while for it to be delivered, but it was still a good amount of time to say that it came all the way from America. I have an entire review on my first Sephora order, you can find it by searching in the box on the right. Overall the whole experience was absolutely fine, no difference to ordering from a company in the UK, just longer delivery time and you have to pay the VAT and duties at the checkout.

The first thing I noticed before I even used to start to use this foundation was how light the colour was in comparison to the swatch which was online for this colour. Koh Gen Do Aqua Foundation in the shade 143 on the Sephora website looks like a medium/olive tone, which I thought would be a perfect match for my skin colouring. When this came through, I noticed straight away that it is more like a NC20 from MAC, which is around 6 shades lighter than the shade that I normally buy.
The second thing that I noticed and absolutely loved about Koh Gen Do Aqua Foundation is the packaging. It is just a really simple glass bottle but it feels and looks really nice and it makes you start to realise why it is around £50 to purchase. I will say though, that because this is a glass bottle, it won’t be great for travelling with and I know some people that have smashed these quite easily. I just make sure that whenever I am travelling that I don’t take this with me because I don’t want anything to get messy in my luggage. I also love that it comes with a pump because we all know that it is a bugbear of mine when you don’t get a pump!

Now let’s get into the product itself.  This Koh Gen Do Aqua Foundation is a really thin and lightweight foundation. It really is in the name of the foundation that it is going to be lightweight with it being an aqua foundation meaning that it is water-based. Because it is so lightweight it makes it really easy to blend and buff into the skin. I would say that it is similar in consistency to the MAC Face and Body Foundation and the L’OrĂ©al True Match, which are both lightweight foundations.

The coverage of this foundation is medium, but it is ever so slightly buildable. I first applied one light layer of this foundation and I only used two pumps for my whole face and I did get a nice and even layer, but not everything was covered. I have said before that I have areas of hyperpigmentation and quite a lot of darkness, so my skin can be quite a challenge to any product and I have never been able to cover everything using this Koh Gen Do Foundation.

I have applied this foundation in two ways. One was to paint the foundation onto the skin using a Chanel Foundation Brush and then taking my damp Beauty Blender really pushing it into the skin. The other method was my taking it and buffing it in using a Morphe M439 brush. Both ways work really well and make the foundation look flawless on the skin. I feel like both ways, it did look really nice on the skin and I got the same kind of finish using both of the methods. I am going to try out the technique that Kylie's makeup artist used by mixing it with the Cover FX Custom Cover Drops. This should then deepen up the colour of the foundation to match more my skin tone and it should also make the coverage more intense to hopefully cover my problem areas.

I really have put this foundation through its paces over the past couple of weeks and even though I do like it, I cannot see myself realistically repurchasing this. I just find that the coverage is far too light for my to use on a daily basis and if I have mix my Cover FX Drops in daily, it will end up being a very expensive face of makeup. I think that people that like the light and natural kind of makeup look would really love this product. I will leave a link to this Koh Gen Do Aqua Foundation down below in case you want to check it out for yourself. Make sure to leave me a comment and let me know if you have tried this foundation and what you thought about it!



  1. Oh this sounds amazing! I would just be hesitant about which shade to buy! xx


    1. That is the only draw back for me, the shade range isn't that great!

      Danielle xx

  2. I've never tried any of their products before but this sounds like an amazing foundation so I'm tempted xx

    1. It is such a nice foundation and great for this time of year when my skin needs some hydrating!

      Danielle xx


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